ADVERTISING AND IMC : PRINCIPLES AND PRACTICE. This item is unavailable.
SANDRA MORIARTY, NANCY MITCHELL, ET ALL
Language: English
Published by PEARSON INDIA, 2021
- Softcover
- New
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
AbeBooks seller since April 17, 2013
Condition: New
£ 29.88
Item description from seller
Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Seller Inventory # ABBB-14005
- Title
- ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
- Author
- SANDRA MORIARTY, NANCY MITCHELL, ET ALL
- Publisher
- PEARSON INDIA
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9390394937
- ISBN 13
- 9789390394937
- Edition
- International Edition
APPROACH: An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.