ADVERTISING AND IMC : PRINCIPLES AND PRACTICE. This item is unavailable.
SANDRA MORIARTY, NANCY MITCHELL, ET ALL
Language: English
Published by PEARSON INDIA, 2021
- Softcover
- New
Seller: SMASS Sellers, IRVING, TX, U.S.A.SMASS Sellers
AbeBooks seller since February 22, 2022
Condition: New
£ 28.80
Item description from seller
Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Seller Inventory # ASNT3-14005
- Title
- ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
- Author
- SANDRA MORIARTY, NANCY MITCHELL, ET ALL
- Publisher
- PEARSON INDIA
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9390394937
- ISBN 13
- 9789390394937
APPROACH: An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.