NEW SUPER IDENTITY examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource. Over 70 brand stores are featured, including Adidas, Beams, Diesel, Levi's, Prada and Yves Saint Laurent.
"synopsis" may belong to another edition of this title.
NEW SUPER IDENTITY examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource. Over 70 brand stores are featured, including Adidas, Beams, Diesel, Levi's, Prada and Yves Saint Laurent.
"About this title" may belong to another edition of this title.
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M09881797136-G
Seller: Antiquariat Weber, Hamburg, HH, Germany
kart. Condition: Gut. 24 cm ; Englischsprachige Paperbackausgabe mit bedrucktem und strukturiertem Original-Klarsichtumschlag und Lesebändchen, 261 Seiten mit zahlreichen Abbildungen. Gutes Exemplar (good Condition). hw718 ISBN: 9789881797131. Seller Inventory # 105273
Seller: TraperíaDeKlaus, Logroño, LO, Spain
Condition: Bueno. 9x18. Gingko Press Gmbh, 2011, 19x18, Tapa blanda. Cinta separadora. Textos en inglés. Seller Inventory # 270320232023
Seller: BWS BKS, Ferndale, NY, U.S.A.
Paperback. Condition: New. There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of what we filter is downloaded through mobile technology or social media. The days of purely subliminal capture of a brand s identity may be numbered as end users shift their allegiances, gathering information in new and innovative ways. New Super Identity examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource. Over 70 brand stories are featured, including Adidas, Beams, Diesel, Kiehls, Levis, Miu Miu, Prada and Yves Saint Laurent. Seller Inventory # 96215