With increased globalization comes increased sharing of ideas a cultural exchange than can lead to new and diverse possibilities. This hybridization has long been at work not only on the foods we eat and the music we listen to, but the very words we speak. Type Hybrid examines its impact on the written aspects of our languages. Appealing to an audience that speaks more than one language, multilingual designers are able to broaden their reach and that of their clients at the same time as expanding the arsenal of characters at their disposal. Divided into two chapters and showcasing logos and visual communication, this book is revolutionary in its expos of a growing trend in typography one that is here to stay.
"synopsis" may belong to another edition of this title.
Viction: ary and viction: workshop were founded by Victor Cheung in 2001 in Hong Kong to create vibrant visual experiences and to bring together diverse international designers.
"About this title" may belong to another edition of this title.
Seller: Twice Sold Tales, Capitol Hill, Seattle, WA, U.S.A.
Paperback, 255 pages. Condition: Very good. Dust Jacket Condition: Very good. First Edition. Light edge wear to dust jacket, slight rubbing to front panel upper corner. Minor scuffing to panels. Light wear and handling to cover. Pages clean, binding tight. Seller Inventory # 12278
Seller: Antiquariaat Digitalis, Amsterdam, Netherlands
Soft cover. Condition: Very Good. 1st Edition. Folded stiff wrappers (softcover), 255 pages : illustrations (some color) ; 25 cm. Very good, light edge-wear, (remains of) price-sticker on wrappers. "Increasingly globalised, the world is looking for a new-era language that can unite and identify with multiple cultures at once. This does not only come as a verbal challenge, but an intellectual one for designers to understand foreign values and communication systems to create an effective discourse. Some would dare the challenge to make perfect a multilingual setting, harmonising unique writing systems and cultural references to engage a global audience. This is a research into the specialist area. The book begins with a collection of 120 logotypes that feature synchronised multilingual details within a compact design. The showcase then expands to probe into 100 visual communication solutions. From corporate branding to event communications and packaging designs, each project demonstrates how designers from different parts of the world draw an international crowd with a hybrid language that stays sensitive to the complexities of local culture"--Publisher's description. Seller Inventory # JHJ_2024_08_16_1
Quantity: 1 available
Seller: Sell Books, Elland, YORKS, United Kingdom
paperback. Condition: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Seller Inventory # L-BKQ01738-RAG-20250807-G
Quantity: 1 available
Seller: BWS BKS, Ferndale, NY, U.S.A.
Paperback. Condition: New. Seller Inventory # 121371