Essentials of Marketing Research - Softcover

V. Kumar; David A. Aaker; George S. Day

 
9789812531827: Essentials of Marketing Research

Synopsis

Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented. Contents same as US/UK editions.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title