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WIE Essentials of Marketing Research, 2nd Edition with SPSS - Hardcover

Kumar, V.; Aaker, David A.; Day, George S.

 
9780471427735: WIE Essentials of Marketing Research, 2nd Edition with SPSS
Hardcover
ISBN 10: 047142773X ISBN 13: 9780471427735
Publisher: John Wiley & Sons, 2003

This specific ISBN edition is currently not available.

Synopsis

Contains detailed discussions of the process, with numerous examples from the industry.
∗ Coverage on international marketing research expands the readers′ ability to deal with issues that are not encountered in the domestic country research.
∗ Discussion on how to apply marketing research in various marketing applications is presented.

"synopsis" may belong to another edition of this title.

  • PublisherJohn Wiley & Sons
  • Publication date2003
  • ISBN 10 047142773X
  • ISBN 13 9780471427735
  • BindingHardcover
  • LanguageEnglish
  • Edition number2
  • Number of pages576

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9780471412359: Essentials of Marketing Research

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ISBN 10:  047141235X ISBN 13:  9780471412359
Publisher: John Wiley & Sons, 2001
Hardcover