ISBN: 9789385161360 (4 results)
Published by Aayu Publications
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 9.35
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 4 available
Condition: New. pp. 97.
Published by Aayu Publications
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
£ 13.69
£ 2.98 shippingShips within U.S.A.Quantity: 4 available
Condition: New. pp. 97.
Published by Aayu Publications
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 9.93
£ 8.32 shippingShips from Germany to U.S.A.Quantity: 4 available
Condition: New. pp. 97.
Published by Aayu Publications, 2017
- Hardcover
- First Edition
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contact seller4-star sellerCondition: New
£ 22.52
£ 14.63 shippingShips from India to U.S.A.Quantity: 1 available
Hardcover. Condition: New. 1st Edition. In this book, Roy presents a critical study on the creative aspects and changing trends of print advertisement in India, like the use of visual elements such as logo, symbol, trademark and mascot to make an advertisement more creative and effective. Further it discusses about changing trends of Indian advertising and its various modes and methods and how it has change with the change of time and space. Moreover, this book also examines the ethics of advertising and focuses upon the advertising campaign of Amul and Air India because the mascots of the Amul Girl and Maharaja provide the most authentic documentation of the changes traced from the past till today. This book is chiefly devoted to highlight the creative feature that is the use of signification system in print advertisement in India.…
