9789383576128 (1 results)

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Impact of Customer Relationship Management on Performance
Susant Kumar Baral and Bibhudutta Mohanty
Published by SSDN Publishers, 2018
938357612X / 9789383576128
- Hardcover
- First Edition
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
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Hardcover. Condition: New. 1st Edition. Contents: 1. Introduction. 2. Overview of CRM, Banking and State Bank of India. 3. Studies on customer relationship management. 4. Research methodology. 5. Adoption of CRM and transformation of SBI. 6. Analysis and findings. 7. Summary, conclusion and suggestion.