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Synopsis
Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today’s computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication.
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About the Author
Born in the Netherlands, Jan Middendorp works in Berlin as an independent writer, translator and consultant. He teaches at Weißensee Art College in Berlin and the Plantin Institute of Typography in Antwerp. In the past, he has been a guest professor in Mérida (Venezuela), at the American University in Dubai (UAE), and at St Lucas College, Ghent (Belgium). During the past fifteen years Jan has edited, written and co-written a number of well-known books on graphic design and typography.
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Shaping Text: Type, Typography and the Reader
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Shaping Text : Type, Typography and the Reader
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ISBN 13: 9789063692230
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Shaping Text: Type, Typography and the Reader
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Bis B.V., Uitgeverij (BIS Publishers), 2012
ISBN 10: 9063692234
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Shaping Text: Type, Typography and the Reader
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ISBN 10: 9063692234
ISBN 13: 9789063692230
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Jan Middendorp: Shaping Text: Type, Typography and the Reader
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BIS Publishers , Amsterdam, 2014
ISBN 10: 9063692234
ISBN 13: 9789063692230
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Shaping Text : Type, Typography and the Reader
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Paperback. Condition: New. Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors, and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itselfwritten languageand the designthe shaping of the textto form a new, multilevel visual message with a complex content. Seller Inventory # 100554