Strategic Service Management: A Guide into 20 Different Models, Theories and Concepts (Routledge-Noordhoff International Editions) - Softcover

Goud, Bettie

Softcover

ISBN 10: 9020733028 ISBN 13: 9789020733020

Publisher: Routledge, 2004

Synopsis

Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational.

This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries.

This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.

About this title

About the Author

Betty Goud is an Independent Marketing Consultant

Wouter de Vries teaches service management at the Free University of Amsterdam, the Netherlands

Aart Goud is Course Director at EURIB, the Netherlands

Edition details

• Publisher: Routledge
• Publication date: 2004
• Language: English
• ISBN 10: 9020733028
• ISBN 13: 9789020733020
• Binding: Paperback
• Edition number: 1
• Number of pages: 202