European Business Environment: Doing Business in Europe (Routledge-Noordhoff International Editions) - Softcover

Somers, Frans

Softcover

ISBN 10: 9001768911 ISBN 13: 9789001768911

Publisher: Routledge, 2010

Synopsis

Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union.

Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored.

This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.

About this title

About the Author

Frans J. L. Somers works as an independent consultant advising universities and businesses, mainly with respect to their international marketing strategies. He is the author, co-author and editor of several textbooks.

Edition details

• Publisher: Routledge
• Publication date: 2010
• Language: English
• ISBN 10: 9001768911
• ISBN 13: 9789001768911
• Binding: Paperback
• Edition number: 1
• Number of pages: 414