Creating a Business (Routledge-Noordhoff International Editions) - Softcover

Book 18 of 44: Routledge-Noordhoff International Editions

Van Sten-van't Hoff, Jenny

 
9789001765002: Creating a Business (Routledge-Noordhoff International Editions)

Synopsis

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

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About the Author

Jenny van Sten-van't Hoff is based at Rotterdam Business School, the Netherlands

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781138154544: Creating a Business (Routledge-Noordhoff International Editions)

Featured Edition

ISBN 10:  1138154547 ISBN 13:  9781138154544
Publisher: Routledge, 2016
Hardcover