Designing and Managing a Research Project: A Business Student′s Guide - Softcover

Polonsky, Michael J.; Waller, David S.

9788178294599: Designing and Managing a Research Project: A Business Student′s Guide

Softcover

ISBN 10: 8178294591 ISBN 13: 9788178294599

Publisher: SAGE Publications Pvt. Ltd, 2004

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A research guide designed for today's business student.

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic through to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and finally communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

New to this Edition

� Expanded coverage of the planning stage in Chapter 6 "Planning the Research Project" provides examples, Web resources, and discussions of practical issues such as costing and resources

� Chapter 5 "Ethical Considerations" now includes discussion of online research and technology to help students understand the ethical issues associated with their research project

An Instructor Teaching site at www.sagepub.com/polonskyirstr2e includes PowerPoint slides, guidance on using the end of chapter questions, sample answers for the case questions, and teaching tips.

This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.

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Review

"The strongest asset of the book is the attention it gives to maximize the student's learning outcome, a quality that recurs consistently in each chapter. The final outcome is a user-friendly and widely accessible book that not only serves as a guide, but convinces the reader about the benefits of undertaking a research projects as an exercise to develop soft skills that will prove beneficial 'educationally and developmentally' given the competitive job environment that many students have to face today." (Khadeeja Z. Mohamed Ali Journal of Management 2006-08-21)

About the Author

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees― from Rutgers University and Temple University―as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

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