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Designing and Managing a Research Project
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Review
“Excellent guide to approaching a formal research project. Authors provide numerous value-added tables, checklists, and thought-provoking questions that engage and support readers.” (Craig Barton)
“Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data.” (Julie M. Bjorkman)
About the Author
Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees― from Rutgers University and Temple University―as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.
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- PublisherSAGE Publications, Inc
- Publication date2014
- ISBN 10 1452276560
- ISBN 13 9781452276564
- BindingPaperback
- Edition number3
- Number of pages352
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