Synopsis
Internet Marketing & E-Commerce", continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, "Internet Marketing & E-Commerce" looks at Internet marketing as from the view of large companies, small business, and online startups. Contents same as US/UK editions.
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