Branding in the Digital Age - Softcover

Dr Gaurav Sood

Softcover

ISBN 10: 8126911646 ISBN 13: 9788126911646

Publisher: Atlantic Publishers & Distributors (P) Ltd., 2025

Synopsis

Branding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever-evolving digital landscape. This book explores how revolutionary digital technologies—such as social media, artificial intelligence and data analytics—are reshaping how brands communicate, engage and connect with their audiences. Packed with actionable insights, this comprehensive guide provides strategies and frameworks that successful brands use to build strong online identities and foster meaningful relationships. Through in-depth case studies of industry leaders and analyses of emerging trends, it empowers readers to stay ahead in the competitive digital marketplace. Whether you're an experienced marketer, a business owner or a student of branding and digital marketing, this book equips you with the tools and knowledge to effectively manage brands online. Learn how to create impactful strategies, enhance brand loyalty and drive sustainable growth in a rapidly changing digital era where adaptability is essential.

About this title

About the Author

Dr Gaurav Sood, is the Founder and Chief Evangelist of HYPE Brand Consultancy, Professor of Marketing, consultant, researcher, educator, speaker, columnist and author with over three decades of experience in building strong brands. He is the author of best-selling books: Digital Marketing and Advertising (2024),Fake News: Spot It, Stop It (2023) and Troll-Proof Branding in the Age of Doppelgänger (2022).

Edition details

• Publisher: Atlantic Publishers & Distributors (P) Ltd.
• Publication date: 2025
• Language: English
• ISBN 10: 8126911646
• ISBN 13: 9788126911646
• Binding: Paperback
• Number of pages: 432