Items related to Consumer Behavior and Managerial Decision Making
Synopsis
Contents are same as US/UK editions. In today's complex and extremely competitive market place, critical thinking and strong problem-solving and decision-making skills are so crucial for anyone who wants to be an effective manager. And this book is designed to help students attain these skills. It is written with a scientific perspective which instills the habit of critical thinking towards making better decision in a given situation. The book begins with a discussion on how consumers acquire, remember and use information about products and services (Section I), and then it progresses to provide a detailed description on persuasion and influence (Section II). Finally, the book concludes with the most significant aspect - managerial decision making (Section III). The text ably guides the students in applying the marketing tools and principles available to them. In addition, it explains common decision-making biases and errors, and offers tools and strategies for preventing such errors from occurring.
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