ISBN: 9787313282064 (1 results)

Condition: New
£ 80.96
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paperback. Condition: New. Paperback.Pub Date:2022-12 Pages:334 Language:Chinese Publisher:Shanghai Jiaotong University Press Modern Customer Relationship Management (3rd Edition) is a customer relationship management (CRM) textbook under the background of new technologies. The content combines theory with practice. is systematic and logical. and keeps pace with the times. Each chapter is accompanied by vivid cases. case thinking questions and chapter review questions to help readers learn independently. According to t.…