The Still Life: Products Telling Visual Stories in Magazines and Advertising - Hardcover

Hardcover

ISBN 10: 3899555813 ISBN 13: 9783899555813

Publisher: gestalten, 2015

Synopsis

In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking Edited byial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, Edited byial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.

About this title

From the Back Cover

In contrast with the immobility of the objects it depicts, still life has been speedily making a comeback onto contemporary platforms-from glossy magazines to Instagram feeds. This book showcases new directions in product portraiture by some of our time's most imaginative photographers, designers, and stylists. Still life staples such as dead game and fruit bowls can still be seen in today's of-the-moment arrangements, but they are now presented alongside the latest fashion accessories or luxury gadgets. The elaborate tabletops, collages, installations, and photographic illustrations featured in The Still Life bridge past and present, and skillfully meld elements of scenography and sculpture with the art of selling.

Edition details

• Publisher: gestalten
• Publication date: 2015
• Language: English
• ISBN 10: 3899555813
• ISBN 13: 9783899555813
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256
• Editor: Klanten Robert, Sinofzik Anna, Ehmann Sven