Synopsis
Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product s print advertising campaign as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed & Labelled Two! documents the main strategic directions that exist in current packaging design all of which address a longing for "truthfulness". One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an "Ah, just like grandma used to make!" reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product´s connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed & Labelled Two! are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed & Labelled Two! ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of state-of-the-art packaging design today. For exclusive previews inside and excerpts from this book, go to www.gestalten.com
"synopsis" may belong to another edition of this title.
From the Back Cover
With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today.
"About this title" may belong to another edition of this title.
Search results for Boxed and Labelled: 2: New Approaches to Packaging...
Stock Image
Boxed and Labelled Two!: New Approaches to Packaging Design
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover. Seller Inventory # HC3-03058
Stock Image
Boxed and Labelled Two!: New Approaches to Packaging Design
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Oversized. Seller Inventory # M3899553780Z2
Stock Image
Boxed and Labelled: 2: New Approaches to Packaging Design
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR014751508
Buy Used
£ 6.74
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Boxed and Labelled: 2: New Approaches to Packaging Design
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006318850
Buy Used
£ 6.74
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Boxed and Labelled Two: New Approaches to Packaging Design
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M03899553780-G
Stock Image
Boxed and Labelled Two: New Approaches to Packaging Design
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M03899553780-V
Stock Image
Boxed and Labelled: 2: New Approaches to Packaging Design
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9783899553789. Seller Inventory # 9975665
Buy Used
£ 2.73
£ 15.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Boxed & Labelled Two!: New Approaches to Packaging Design
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Leichte Rillen / Abschurfungen / Risse / Knicke. Die Verpackung verleiht einer Ware ihre visuelle Identitat und beeinflusst unsere Kaufentscheidungen in Sekunden. In den letzten Jahren hat sich das Verstandnis ihrer Rolle gewandelt. Anstatt nur als Erweiterung der Printwerbung betrachtet zu werden, ist sie heute ein eigenstandiger Teil des Kommunikationskonzepts. Die Dokumentation zeigt aktuelle Stromungen in der Verpackungsgestaltung, die das Verlangen nach ,Wahrhaftigkeit" bedienen. Es gibt eine Tendenz, traditionelle Werte hervorzuheben, etwa durch Retrolooks, die nostalgische Reaktionen hervorrufen. Gleichzeitig werden schlichte Losungen im Altpapier-Stil verwendet, um Ehrlichkeit und Erdverbundenheit zu vermitteln. Auf der anderen Seite gibt es spielerische Ansatze mit Grafikdesign und Illustrationen, die Produkte asthetisch hervorheben und unverwechselbar machen. Angesichts der veranderten Beziehung zu Lebensmitteln, insbesondere hinsichtlich Herkunft und Qualitat der Zutaten, konzentriert sich ein Grossteil der Arbeiten auf dieses Thema. Auch andere Produkte verdeutlichen die Qualitaten innovativer Verpackungskonzepte. Die Ansatze reichen von minimalistisch bis verspielt, wobei Informationen und Emotionen gezielt kommuniziert werden. Besondere Merkmale werden hervorgehoben, um Produkte effektiv zu differenzieren. Das Buch verdeutlicht auf unterhaltsame Weise die Macht der Verpackung als Kommunikationsmittel. Seller Inventory # 45e47fe1-1344-47ec-ae44-c51c6d307f21
Buy Used
£ 7.21
£ 18.18 shipping
Ships from Czech Republic to U.S.A.
Ships from Czech Republic to U.S.A.
Quantity: 1 available
Stock Image
Boxed and Labelled Two!: New Approaches to Packaging Design
Seller: Ludilivre Photobooks, FONTAINEBLEAU, France
Seller rating 3 out of 5 stars
Condition: D'occasion - Bon état. INTÃRIEUR EN TRÃS BON ÃTAT, COUVERTURE ARRACHÃE SUR QUELQUES CENTIMÃTRES AU DOS AU NIVEAU DU CODE BARRE (ANCIENNE ÃTIQUETTE). Seller Inventory # 86-94VL-Q5IU
Stock Image
Boxed and Labelled Two!: New Approaches to Packaging Design
Published by
Gestalten Verlag October 2011, 2011
ISBN 10: 3899553780
ISBN 13: 9783899553789
New
Hardcover
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: New. The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign--as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design--all of which address a longing for 'truthfulness.' One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an 'Ah, just like grandma used to make!' reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product's connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed and Labelled 2 are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today. Seller Inventory # 283181