Sustainable Competitive Strategies: Strategic Management for Household Consumer Durables in India - Study of Cost and Differentiation - Softcover

Munjal, Alka

Softcover

ISBN 10: 3843364753 ISBN 13: 9783843364751

Publisher: LAP LAMBERT Academic Publishing, 2013

Synopsis

The real war of strategic Management for WAR goods in India: The main issue in corporate decision making comes in terms of choosing cost advantage or differentiation as a corporate strategy. Six companies in household consumer durables operating in India across three product lines (washing machines, air conditioners and refrigerators) have been studied to see how they strategize their product policies, expansion, pricing, supply chain etc. Based on dealer surveys and interviews of company executives, competitors, customers and community, the truth about the strategies in vogue in an emerging market (India) by MNC's and Indian companies are put in sharp focus.

About this title

About the Author

Prof (Dr.) ALKA MUNJAL Director Academics at AUUP, India. She has her Ph.D from Jamia in Strategic Management and has also done MBA-Finance. Experience of 18 years in Academics & 7 years in Industry. National expert for CSR by UNIDO in 2008, Young teachers career award 1998, 27 cases and papers published, conducted 50+ MDPs in Finance and strategy.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2013
• Language: English
• ISBN 10: 3843364753
• ISBN 13: 9783843364751
• Binding: Paperback
• Number of pages: 536