Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model - Softcover
Synopsis
Chapter 1: Bounded Rationality and Internationalization Process Research: An Introduction.- Chapter 2: Rationality as the Basic Criterion for the Evaluation of Judgment and Decision-Making Processes.- Chapter 3: Escalation of Commitment in Internationalization Processes.- Chapter 4: Empirical Analysis of Escalation of Commitment in Internationalization Process Decision-Making.- Chapter 5: Disparity between Theory and Practice in Internationalization Process Research: Lessons Learned.
"synopsis" may belong to another edition of this title.
