Synopsis
The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhauser, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough--in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance.
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From the Back Cover
The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhauser, or Otto Baumberger.
From the Inside Flap
The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhäuser, or Otto Baumberger.
"About this title" may belong to another edition of this title.
Search results for The Magic of Things: Poster Collection 24
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The Magic of Things : Poster Collection 24
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15391705-6
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The Magic of Things - Magie der Dinge
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
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Condition: gut. The Magic of Things - Magie der Dinge In deutscher Sprache. pages. Seller Inventory # BN280398
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Poster Collection 24 : Magie Der Dinge / the Magic of Things
Seller: BWS BKS, Ferndale, NY, U.S.A.
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Paperback. Condition: New. Seller Inventory # 103809