Basics Graphic Design 03: Idea Generation: (E) - Softcover

Neil Leonard & Gavin Ambrose

Softcover

ISBN 10: 2940411816 ISBN 13: 9782940411818

Publisher: AVA Publishing, 2012

Synopsis

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

About this title

About the Author

Neil Leonard is a designer and educator; he currently works at the Arts University College at Bournemouth lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

From the Back Cover

AVA Academia's Basics Graphic Design titles are designed to provide visual arts students and emerging practitioners with a theoretical and practical exploration of each of the fundamental topics within the discipline of graphic design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.

Ideas are the basis of good design and generating, selecting and developing those ideas is fundamental to you as a practising graphic designer. Idea Generation will help you get started and will give you ideas for developing strategies to generate more ideas and a range of interesting, effective and relevant design solutions.

Edition details

• Publisher: AVA Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 2940411816
• ISBN 13: 9782940411818
• Binding: Paperback
• Edition number: 1
• Number of pages: 200