The Consumer Behaviour Book: Exploring the reasons why emotions are so important in decision-making (Concise Advice) - Softcover
Synopsis
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.
Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
"synopsis" may belong to another edition of this title.
About the Author
Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID).
"About this title" may belong to another edition of this title.
Search results for The Consumer Behaviour Book: Exploring the reasons...
Stock Image
Emotional Influence Book
ISBN 10: 1915951208
ISBN 13: 9781915951205
New
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 47420084-n
Seller Image
The Consumer Behaviour Book
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. Seller Inventory # LU-9781915951205
Buy New
£ 11.18
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Emotional Influence Book
ISBN 10: 1915951208
ISBN 13: 9781915951205
Used
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 47420084
Stock Image
The Consumer Behaviour Book
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781915951205
Seller Image
The Consumer Behaviour Book
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. Seller Inventory # LU-9781915951205
Stock Image
The Consumer Behaviour Book
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781915951205
Buy New
£ 9.59
£ 3.29 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 15 available
Stock Image
The Consumer Behaviour Book (Paperback)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. AUTHOR: Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID). Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781915951205
Stock Image
The Consumer Behaviour Book
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Seller rating 5 out of 5 stars
Condition: new. Seller Inventory # AVERNCQNBL
Stock Image
The Consumer Behaviour Book: Exploring the reasons why emotions are so important in decision-making (Concise Advice)
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 160 pages. 7.10x4.70x0.55 inches. In Stock. Seller Inventory # __1915951208
Buy New
£ 6.84
£ 10 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
The Consumer Behaviour Book (Concise Advice)
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 398181494
Buy New
£ 12.71
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available