The Smart Branding Book: How to build a profitable and resilient brand (Concise Advice) - Softcover

White, Dan

Softcover

ISBN 10: 1911687700 ISBN 13: 9781911687702

Publisher: LID Publishing Inc., 2023

Synopsis

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. 

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

About this title

About the Author

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.

Edition details

• Publisher: LID Publishing Inc.
• Publication date: 2023
• ISBN 10: 1911687700
• ISBN 13: 9781911687702
• Binding: Paperback
• Language: English
• Number of pages: 160