The Storytelling Book: Finding the Golden Thread in Your Communications (Concise Advice) - Softcover

Anthony Tasgal

Softcover

ISBN 10: 1910649082 ISBN 13: 9781910649084

Publisher: LID Publishing, 2015

Synopsis

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

About this title

About the Author

Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities.

Edition details

• Publisher: LID Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1910649082
• ISBN 13: 9781910649084
• Binding: Paperback
• Number of pages: 128