Lobbying for Good: How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy (DoShorts) - Softcover

Monaghan, Paul; Monaghan, Philip

Softcover

ISBN 10: 1910174122 ISBN 13: 9781910174128

Publisher: Routledge, 2014

Synopsis

The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest common denominator. With the base reset, so is the bar of aspiration. New rules enable new behaviours, with players competing on a fairer, more sustainable footing.

This ground-breaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change. The authors describe a strategic opportunity to get on board the next wave of CSR – the most radical and impactful yet – and explain how finely-tuned and well-delivered lobbying for good can be an extremely cost-effective brand-enhancement tool. Against a backdrop of general mistrust in business lobbying, learn how leaders are making it work and lobbying for good.

About this title

About the Author

Monaghan, Paul; Monaghan, Philip

Edition details

• Publisher: Routledge
• Publication date: 2014
• Language: English
• ISBN 10: 1910174122
• ISBN 13: 9781910174128
• Binding: Paperback
• Edition number: 1
• Number of pages: 74