Items related to Copy. Righter: Become a master wordsmith and harness...
Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds... and business - Softcover
Synopsis
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging... and irresistibly persuasive.
It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion.
Written by Ian Atkinson – multi award-winning copywriter and creative director – it’s packed with fascinating examples and compelling content you won’t find in any other copywriting book. In fact, whether you’re junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you’ll ever need.
And with great copywriting in great demand, there’s never been a better time to discover how to influence people using nothing more than the words on a page or screen.
Copy. Righter. will show you how.
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About the Author
Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 1607721
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Published by
Lid Editorial Empresarial S.L., 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP79517033
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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Published by
LID Publishing (edition 1), 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Paperback. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 190779414X-11-1
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Copy Righter
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