What can World War Two teach us about successful contemporary business strategies? This cross-disciplinary book shows how military considerations and commercial objectives go hand-in-hand, explaining how today's managers can adopt lessons learned from our finest hour.
"synopsis" may belong to another edition of this title.
As well as being passionate about modern history, Ignacio Gonzalez-Posada is a marketing professional who has worked in Germany, Spain, Japan and the USA.
"About this title" may belong to another edition of this title.
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