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How to Win a War: Business Lessons from the Second World War - Softcover

 
9781907794056: How to Win a War: Business Lessons from the Second World War

Synopsis

What can World War Two teach us about successful contemporary business strategies? This cross-disciplinary book shows how military considerations and commercial objectives go hand-in-hand, explaining how today's managers can adopt lessons learned from our finest hour.

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About the Author

As well as being passionate about modern history, Ignacio Gonzalez-Posada is a marketing professional who has worked in Germany, Spain, Japan and the USA.

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  • PublisherLID Publishing
  • Publication date2013
  • ISBN 10 1907794050
  • ISBN 13 9781907794056
  • BindingPaperback
  • Number of pages256

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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them. Seller Inventory # B9781907794056

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