Items related to Advertising Campaign Planning

Advertising Campaign Planning - Softcover

Avery, Jim

 
9781887229418: Advertising Campaign Planning

Synopsis

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

"synopsis" may belong to another edition of this title.