Synopsis
Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author’s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.
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About the Author
Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson.He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee.He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.
"About this title" may belong to another edition of this title.
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What Do You Mean I Can't Write?
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What Do You Mean I Can't Write?
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What Do You Mean I Can't Write? : A Practical Guide to Business Writing for Agency Account Managers
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What Do You Mean I Can't Write? A Practical Guide to Business Writing for Agency Account Managers
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