Synopsis
Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author’s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.
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About the Author
Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson. He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee. He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.
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What Do You Mean I Can't Write? : A Practical Guide to Business Writing for Agency Account Managers
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What Do You Mean I Cant Write
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What Do You Mean I Can't Write?: A Practical Guide to Business Writing for Agency Account Managers
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