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Synopsis
This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
"synopsis" may belong to another edition of this title.
- PublisherCopy Workshop
- Publication date1997
- ISBN 10 1887229000
- ISBN 13 9781887229005
- BindingPaperback
- LanguageEnglish
- Edition number2
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Advertising Campaign Planning: Developing an Advertising-based Marketing Plan
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Advertising Campaign Planning: Developing an Advertising-based Marketing Plan
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