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Synopsis
This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
"synopsis" may belong to another edition of this title.
- PublisherCopy Workshop
- Publication date2000
- ISBN 10 188722906X
- ISBN 13 9781887229067
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages264
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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
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Advertising Campaign Planning
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Advertising Campaign Planning
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ADVERTISING CAMPAIGN PLANNING: D
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