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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan - Softcover

Avery, Jim

 
9781887229067: Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Synopsis

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

"synopsis" may belong to another edition of this title.