• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
• Each chapter is structured around easy-to-follow guidelines.
• Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
• This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
• Exercises at the end of each chapter allow students to practice their newly acquired skills.
• Students learn that using questionnaires in research is both an art and a science―with principles that need to be followed for efficient, effective data collection.
• Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
• We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.
"synopsis" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00048568463
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1884585329-8-1
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1884585329I3N00
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2753013-6
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_356116195
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1884585329