Items related to Advertising and the Mind of the Consumer: What works,...
Synopsis
Just how does advertising work?
In Advertising and the Mind of the Consumer, Max Sutherland, a psychologist and leading advertising researcher, unravels the mysteries that surround the art of advertising. This isn't a book about the tricks of advertising agents. It takes us into the mind of the consumer and explains how advertising messages work - or misfire - and why.
Advertising is a powerful force in this age of mass media. It is also a powerful marketing tool for business. This is a book for everyone who wants to know how it works and why it influences us. It is a book for everyone in business with products and services to sell, for advertising agents, marketers, students of advertising and consumer behaviour.
'Any self-respecting marketing professional who is serious about advertising planning and management must read this book.'
Chee M Hong, Manager Market Research, Optus Communications.
' Advertising and the Mind of the Consumer strips away the mystery that surrounds the black art of advertising in a sensible and readily comprehensible way.'
Stan Glaser, Professor of Management, Macquarie University Graduate School of Management.
'Max succeeds in communicating sometimes difficult concepts in a way that general readers will be able to comprehend.'
Bruce Randle, Managing Director, A C Nielsen Australia Pty Ltd.
'This book will stimulate managers to think more deeply about advertising and consumers - and is packed with practical advice for advertisers.'
Professor John Rossiter, Australian Graduate School of Management, University of NSW.
"synopsis" may belong to another edition of this title.
About the Author
Dr Max Sutherland is a Professor of Marketing at Monash University and a Director of MarketMind Technologies in Australia.
"About this title" may belong to another edition of this title.
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 55782002-6
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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why
Published by
Allen & Unwin, 1994
ISBN 10: 1863733582
ISBN 13: 9781863733588
Used
Secondhand, Paperback
Seller: Book Grocer, Tullamarine, VIC, Australia
Seller rating 5 out of 5 stars
Secondhand, Paperback. [Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Max Sutherland Format: Paperback Number of Pages: 264 Just how does advertising work? In Advertising and the Mind of the Consumer, Max Sutherland, a psychologist and leading advertising researcher, unravels the mysteries that surround the art of advertising. This isn't a book about the tricks of advertising agents. It takes us into the mind of the consumer and explains how advertising messages work - or misfire - and why. Advertising is a powerful force in this age of mass media. It is also a powerful marketing tool for business. This is a book for everyone who wants to know how it works and why it influences us. It is a book for everyone in business with products and services to sell, for advertising agents, marketers, students of advertising and consumer behaviour. 'Any self-respecting marketing professional who is serious about advertising planning and management must read this book.' Chee M Hong, Manager Market Research, Optus Communications. ' Advertising and the Mind of the Consumer strips away the mystery that surrounds the black art of advertising in a sensible and readily comprehensible way.' Stan Glaser, Professor of Management, Macquarie University Graduate School of Management. 'Max succeeds in communicating sometimes difficult concepts in a way that general readers will be able to comprehend.' Bruce Randle, Managing Director, A C Nielsen Australia Pty Ltd. 'This book will stimulate managers to think more deeply about advertising and consumers - and is packed with practical advice for advertisers.' Professor John Rossiter, Australian Graduate School of Management, University of NSW. Secondhand, Paperback. Seller Inventory # 9781863733588-SECONDHAND
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Published by
Allen & Unwin, St Leonards NSW Australia, 1993
ISBN 10: 1863733582
ISBN 13: 9781863733588
Used
Paper Back
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Seller rating 5 out of 5 stars
Paper Back. Condition: Very Good. The cover has light wear, fading and spotting. The edges of the book have light spotting and top edge is somewhat spotted. The front and back pages of the book have light spotting. 246 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size E: 8"-9" Tall (204-227mm). Seller Inventory # 138816
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Advertising and the Mind of the Consumer by Max Sutherland
Seller: Oak Books, Ouyen, VIC, Australia
Seller rating 5 out of 5 stars
Book, Paperback. Condition: Used. Advertising and the Mind of the Consumer. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What ?Used? Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used ? Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life. Seller Inventory # FI208_IY3