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Graphic Design Essentials:: Skills, Software and Creative Solutions - Softcover

 
9781856695992: Graphic Design Essentials:: Skills, Software and Creative Solutions
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Creating effective, eye-catching designs and layouts is a matter of both inspiration and practical know-how. Graphic Design Essentials is the ultimate guide to great design for aspiring designers. Written by a leading teacher and practitioner, the book integrates clear explanations of the concepts behind great design with instruction in the use of the core software packages - Photoshop, Illustrator, and Indesign . It is written especially to help beginners learn the essentials of graphic design quickly and to reflect the fact that the creative process needs to involve a thorough integration of design principles with software capabilities. Illustrations and analyses of classic designs sit alongside step-by-step introductions to the design and software skills necessary to achieve powerful results. The book follows a clear formula of design concepts, examples, analysis, software skills and projects. This encourages both successful development of design fundamentals and the capability to produce graphic designs.

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About the Author:
Joyce Walsh Macario is a professor at Boston University. With academic and professional backgrounds in both the arts and technology, she has developed courses integrating design fundamentals with software skills since 1995. Experienced in all areas of graphic design, her work has been featured in publications, exhibitions, and corporate art collections.
From the Back Cover:
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop.

Skills: Selecting and combining colours, Choosing typefaces, Finding Images, Reproducing photographs at best quality, Layout strategies, Creative processes, Designing Logos, Establishing visual themes, Analyzing designs.

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  • PublisherLaurence King
  • Publication date2009
  • ISBN 10 1856695999
  • ISBN 13 9781856695992
  • BindingPaperback
  • Edition number1
  • Number of pages192

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9780136052357: Graphic Design Essentials: Skills, Software and Creative Solutions

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ISBN 10:  0136052355 ISBN 13:  9780136052357
Publisher: Pearson, 2008
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  • 9787115325006: Graphic Design Essentials: Skills. Software and Creative Solutions(Chinese Edition)

    People..., 2013
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