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Synopsis
This book combines beginning design principles with design skills and software instruction. Using a hands-on approach, ideal for the introductory student in graphic design, the book starts each chapter with a design "masterwork" by a well known graphic designer then walks the reader through the concepts being covered and shows them how to use the appropriate software to produce their work.
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About the Author
Joyce Walsh Macario is a professor at Boston University. With academic and professional backgrounds in both the arts and technology, she has developed courses integrating design fundamentals with software skills since 1995. Experienced in all areas of graphic design, her work has been featured in publications, exhibitions, and corporate art collections.
From the Back Cover
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop.
Skills: Selecting and combining colours, Choosing typefaces, Finding Images, Reproducing photographs at best quality, Layout strategies, Creative processes, Designing Logos, Establishing visual themes, Analyzing designs.
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Graphic Design Essentials: Skills, Software and Creative Solutions
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