This title seeks to examine how wealth creation can be made compatible with preserving the environment and achieving sustainable economic development. The question of business motivation is seen as the central issue. The authors analyze what needs to be done for businesses to increase profitability and reduce environmental impact and how most effectively to influence management to achieve it. They look at the mix of public and private initiatives from regulation through partnership and from voluntary schemes to market forces.
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"This fascinating and illuminating book is replete with sophisticated analysis of the business environment interface. It is objective and pragmatic, but never takes its eye off the fundamental challenge to business and society posed by the imperative of sustainable development. A state-of-the-art account of this complex area,": Paul Ekins, Director, Forum for the Future
Rupert Howes is Executive Director of the Sustainable Economy unit Forum for the Future, London, and was previously Research Fellow at SPRU Jim Skea is Director of the Economic and Social Research Council's Global Environmental Change Programme and is Professorial Fellow at SPRU Bob Whelan was previously Chief Executive at CEST, and is now Senior Science Adviser at the Institute of Prospective Technological Studies, Seville.
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