Items related to The Crowd: A Study of the Popular Mind

The Crowd: A Study of the Popular Mind - Hardcover

Le Bon, Gustave

 
9781849026154: The Crowd: A Study of the Popular Mind

Synopsis

'Crowds, doubtless, are always unconscious, but this very unconsciousness is perhaps one of the secrets of their strength.' Gustave Le Bon gives insight into the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more.

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About the Author

Gustave Le Bon (1841 -1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behavior and crowd psychology. His work on crowd psychology became important during the first half of the twentieth century when it was used by media researchers such as Hadley Cantril and Herbert Blumer to describe the reactions of subordinate groups to media.

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