Structural Ambiguity in English: An Applied Grammatical Inventory - Hardcover

Dallin Oaks

Hardcover

ISBN 10: 1847064159 ISBN 13: 9781847064158

Publisher: Continuum International Publishing Group Ltd., 2010

Synopsis

This is an innovative and accessible linguistic description of those features of the language that can be exploited to generate structural ambiguities. "The Anatomy of Ambiguity" is a major new scholarly work that provides an innovative and accessible linguistic description of those features of the language that can be exploited to generate structural ambiguities. Most pragmatics scholarship deals with disambiguation - the process of making what is ambiguous clear. This is the opposite. The techniques form the core of some of the best wordplays found in advertising, comedy, bumper stickers, greeting cards, T-shirt logos and other marketing. The book focuses on describing those features in the English language that may contribute towards the creation of structural ambiguities. Oaks utilizes a systematic and comprehensive inventory approach that identifies individual elements in the language and their distinctive behaviours, and how they can be manipulated in the creation of structural ambiguities. It is perfect for researchers and academics in the fields of pragmatics, logic and meaning, as well as providing a fascinating resource to those looking to learn how to build ambiguity into their language - such as those in advanced marketing, advertising and public relations.

About this title

About the Author

Dallin Oaks is Associate Professor of English Linguistics at Brigham Young University, USA.

Edition details

• Publisher: Continuum International Publishing Group Ltd.
• Publication date: 2010
• Language: English
• ISBN 10: 1847064159
• ISBN 13: 9781847064158
• Binding: Hardcover
• Number of pages: 512