Good Strategy Bad Strategy: The Difference and Why it Matters - Softcover

Richard Rumelt

Softcover

ISBN 10: 1846684811 ISBN 13: 9781846684814

Publisher: Profile Books Ltd, 2012

Synopsis

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.

Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial).

Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

About this title

About the Author

Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.

Edition details

• Publisher: Profile Books Ltd
• Publication date: 2012
• Language: English
• ISBN 10: 1846684811
• ISBN 13: 9781846684814
• Binding: Paperback
• Number of pages: 334