Good Strategy/Bad Strategy: The difference and why it matters - Softcover

Rumelt, Richard

 
9781781256176: Good Strategy/Bad Strategy: The difference and why it matters

Synopsis

A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written

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About the Author

Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.

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