Chapter one Strip; The football strip has changed dramatically. Today it is an integral part of the economics of football finance, as this chapter reveals. Culturally the strip is now a costume of leisure and its production and consumption is inextricably linked to issues of manufacture, marketing and branding.
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Photographer Peter Robinson trained at Leicester College of Art and The Royal College of Art, and began his professional career in 1965. After working on The Football League magazine he was invited by Sir Stanley Rous on behalf of FIFA to photograph the Mexico '70 World Cup. Over a period of 35 years, Robinson has covered 9 World Cups, the English and Scottish leagues, the FA Cup, the League Cup, and the European Cup/Champions League. He has run his own photographic agency, and has mounted major exhibitions of his work. Author Will Hoon studied Design History at the Royal College of Art, where he also embarked on the first academic appraisal of the material culture of English professional football. Elements of this ground-breaking study were later used the V&A exhibition 'Streetstyles' and BBC North's 'Kicking and Screaming: A History of English Football'.
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