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Synopsis
The decoration of packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colours, typefaces and images which must support the brand, position the product and provide the required product "stand-out" at the point of sale.
This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology.
The volume is directed at packaging technologists and those involved in the design and development of packaging. It will also be of interest to those responsible for specifying or purchasing the decoration of packaging.
This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology.
"synopsis" may belong to another edition of this title.
From the Back Cover
The decoration of packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colours, typefaces and images which must support the brand, position the product and provide the required product "stand-out" at the point of sale.
This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology.
From the Inside Flap
The decoration of packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colours, typefaces and images which must support the brand, position the product and provide the required product "stand-out" at the point of sale.
This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology.
"About this title" may belong to another edition of this title.
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Design and Technology of Packaging Decoration for the Consumer Market
Published by
Wiley-Blackwell (edition 1), 2001
ISBN 10: 1841271063
ISBN 13: 9781841271064
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1841271063-11-1-29