Fifty Typefaces That Changed the World: Design Museum Fifty - Hardcover

Walters, John L

Hardcover

ISBN 10: 184091629X ISBN 13: 9781840916294

Publisher: Conran Octopus Ltd, 2013

Synopsis

The Design Museum brings you fifty typefaces that changed the world we live in!

The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more.

From the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories.

Contents Includes...
Blackletter c.1455
First Roman Type c.1470
Garamond c.1532
Romain du Roi 1690 - 1745
Baskerville 1757
Bodoni late 1780s
The first Egyptians (slab serifs) 1810
Wood Types - condensed grotesques 1828 - c.1900
The First Typewriter 1868
Franklin Gothic Condensed 1903 - 14
Cooper Black 1921
Futura 1927
Times new Roman (aka Times Roman) 1932
Helvetica 1957
Beowolf 1989
Comic sans 1994
Gotham 2000
Guardian Egyptian 2005-
Ubuntu 2011
...And Many More!

About this title

About the Author

John L Walters is editor of graphic design magazine Eye, which has more than 500,000 followers on Twitter. He also writes about creative music for the Guardian and is a successful music producer and artist (his 1981 hit 'Einstein A Go-Go' reached no. 5 in the UK charts).

The Design Museum's mission is to celebrate, entertain, and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to graphics, and architecture to industrial design. It is working to place design at the centre of contemporary culture and demonstrates both the richness of the creativity to be found in all forms of design, and its importance.

From the Back Cover

The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more.
From the power of Gotham - the typeface used in Obama's first presidential campaign - to Wim Crouwel's digital-taming New Alphabet, this is a book of visual treats and wonderful stories.

Edition details

• Publisher: Conran Octopus Ltd
• Publication date: 2013
• Language: English
• ISBN 10: 184091629X
• ISBN 13: 9781840916294
• Binding: Hardcover
• Edition number: 1
• Number of pages: 112