Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (Advances in Business Strategy and Competitive Advantage) - Hardcover

Hardcover

ISBN 10: 1799891798 ISBN 13: 9781799891796

Publisher: Business Science Reference, 2022

Synopsis

In a highly competitive market, the digital transformation with Internet of things (IoT), artificial intelligence (AI) and other innovative technological trends, such as virtual reality (VR), augmented reality (AR), and gamification are elements of differentiations and an important milestone in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and/or firms. There exists a need for an edited collection of original research in the area of service knowledge.

In the particular context of services, this book aims to provide a relevant theoretical and empirical research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms. Specifically, it provides an understanding of the strategies that underpin the new business models and how the new interactions or experiences with the consumer or firms are created and characterized in terms of antecedents, consequences, dynamics, and value. The content of this book is designed for professionals, students and researchers in the field of services, specifically in the relationship of digital transformation and new technologies, with business and the consumer/firms experience, for example marketing managers, service or product developers, service or product designers, executives, students, business professionals, salespeople and researchers.

About this title

About the Authors

Maria Antónia Rodrigues is a senior lecturer at the business school of Polytechnic of Porto. She is a director of Bachelor in Marketing, member of the school's Scientific Council, member of the scientific committee of the International Journal of Marketing, Communication and New Media, a researcher at CEOS.PP, and SIIS Porto. She has published several papers. Her main research interests are services, consumer behavior, and business relationships. Maria Antónia Rodrigues has also professional experience in business and services.

João F. Proença is a full professor at the University of Porto and researcher at the Advance-CSG, ISEG, University of Lisbon, Portugal. He has been the Rector of the Universidade Europeia, Lisbon, Portugal, and the Dean of the Faculty of Economics, University of Porto, where he was also been in charge of relevant positions as Director of the Ph.D., MSc or BSc. He also held relevant professional positions in companies as administrator, CEO, managing director or sales manager. Furthermore, he has more than 150 papers published in several academic journals, for instance, at the Industrial Marketing Management, Journal of Service Management, Services Industry Journal, Journal of Services Marketing, or at the Journal of Business & Industrial Marketing, among many others. He also has published books, book chapters, conference papers, and opinion articles in newspapers and magazines. His research interests cover sustainability, services and B2B marketing, relationships and business networks, and the links between industry and services.

Edition details

• Publisher: Business Science Reference
• Publication date: 2022
• Language: English
• ISBN 10: 1799891798
• ISBN 13: 9781799891796
• Binding: Hardcover
• Number of pages: 325
• Editor: Rodrigues Maria Antónia, Proença João F.