Values: How to Bring Values to Life in Your Business (Doshorts) - Softcover

Mayo, Ed

Softcover

ISBN 10: 1783535342 ISBN 13: 9781783535347

Publisher: Routledge, 2016

Synopsis

What matters to us? One way of answering that question is through the lens of values, which have a powerful influence on our attitudes and behaviours. Yet it can be difficult for businesses to realize the true potential of values, which is to engage staff, customers and suppliers in an emotional way that touches on their own core motivations. Drawing on a range of case studies worldwide, including "profit with purpose" businesses such as co-operatives, this short guide reveals how to make a success of values. By unpacking what we mean by values and ethics, and setting out a series of practical approaches, Ed Mayo presents how values can become a natural part of commercial life. This book identifies both the pitfalls and the potential of bringing values into the heart of an organization, from a bank that responds to an ethical crisis to a fast-growing worker co-operative founded on the values of equality. The values that guide your business are not necessarily the ones that are written down, or that you would expect. There is no one right or wrong set of values, but there is power and potential in making the most of the values that are right for the business you are in. By reading Values: How to Bring Values to Life in Your Business, you will find out more about the business that you are, and the business that you could be.

About this title

Review:

Never has there been a greater need for this excellent practical guide to the benefits and pitfalls of embracing and living the right values in commercial life --Brian Groom, former Business Editor, Financial Times

This fresh and uplifting guide to bringing values to life will be essential reading for every business and every co-operative. --Monique Leroux, President, International Co-operative Alliance

Ed Mayo has played a leading role in almost every environmental and ethical business initiative over the last two decades. --Lucy Siegle, Observer

About the Author:

ED MAYO is Secretary General at Co-operatives UK which develops and promotes member-owned enterprises. He is the co-author of Co-operative Advantage, as well as previous books on marketing, banking and micro-finance.

About this edition

• Publisher: Routledge
• Publication date: 2016
• ISBN 10: 1783535342
• ISBN 13: 9781783535347
• Binding: Paperback
• Edition number: 1
• Number of pages: 88