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Synopsis
Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.
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- PublisherLarsen and Keller Education
- Publication date2017
- ISBN 10 1635490022
- ISBN 13 9781635490022
- BindingHardcover
- LanguageEnglish
- Number of pages325
- EditorThompson Jaden
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