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Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
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Synopsis:
This text takes a managerial approach to marketing. It provides an array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1980
- ISBN 10 0137015577
- ISBN 13 9780137015573
- BindingHardcover
- Number of pages700
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Principles of Marketing
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Pearson Education, Limited
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
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Principles of Marketing
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ISBN 10: 0137015577
ISBN 13: 9780137015573
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Principles of marketing
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ISBN 10: 0137015577
ISBN 13: 9780137015573
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-0137015577-G
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Principles of marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-0137015577-G
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Principles of marketing
Published by
Prentice-Hall
(1980)
ISBN 10: 0137015577
ISBN 13: 9780137015573
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0137015577-G
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